Overview
Area Business Manager Jobs in Budapest, Budapest, Hungary at Biogen
Title: Area Business Manager
Company: Biogen
Location: Budapest, Budapest, Hungary
Job DescriptionThe Area Business Manager is expected to maximize territory sales performance by developing and executing an effective customer engagement plan. Doing so necessitates utilizing resources provided by Biogen, analyzing territory performance, defining action plans and implementing local marketing strategies, and organizing programs and related efforts that will positively impact others’ understanding of and interest in the assigned products, in close cross-functional collaboration with Marketing, Medical and Market Access. All within the internal and external compliance regulations.
Achieving sales goals: Works toward achievement of sales goals set by the organization;
Prioritizes activities that drive market share; Applies marketing and business strategy/tactics, leverages digital tools and technologies in order to maximize sales outcomes and Net Promoter Score.
Business Planning
Develops and executes a territory plan/ account plan that includes prioritized regional goals;
Analyzes data to identify viable opportunities;
Coordinates and utilizes available resources (plans and organizes regional events programs (face to face, hybrid and virtual), materials);
Building new customer and network structures to open up new markets/ more therapeutic area
Monitoring of the budget management and capturing the information related to the environment of the centers ensuring an appropriate portfolio usage, allocation and an economic sustainability
Leveraging And Coordinating Resources
Takes lead role in mobilizing resources in support of customer needs;
Uses resources in a smart and impactful way;
Digs beneath surface and seeks resources that address the core of an issue;
Aligns with other ABMs in overlapping territories;
Collaborates with internal teams and cross-functional partners to advance programs and initiatives.
Supporting Successful Patient Outcomes
Informs healthcare providers and other stakeholders regarding access and reimbursement programs (as appropriate in the geography) and ensures appropriate service of Biogen;
Ensures availability of the product (where applicable)
Interacts appropriately with internal compliance experts to ensure efforts are aligned with relevant laws and regulations. Fully overseas the patient flow and identifies necessary steps to maximize regional sustainability.
Maintaining Best In Class Knowledge
Demonstrates industry-leading understanding of disease state, products (BIIB and competition), clinical practices, market dynamics, and healthcare systems;
Proactively seeks external opportunities for learning, including conferences, seminars, and professional associations;
Participates actively in training to acquire and advance knowledge.
Conducting Administrative Follow-through
Keeps timely documentation (e.g., expense reports, compliance related, CRM system) and provides inputs required for planning and coordination.
Ensure Performance of Frequency of sales calls on designated customers in the territory; operates in the professional selling approach.
Maximize Patient Pull-through
Understands and addresses challenges that arise at all stages in the process, including but not limited to AE, treatment access (e.g. infusion), and reimbursement, as permitted in the given geography.
Qualifications
Professional certification (as mandated by geography)
Bachelor’s, Master degree preferred must have in the sciences
Local territory language knowledge a must; pro…
