Overview
BRAND MANAGER INCUBATION SOUTH EUROPE Jobs in Milano, Lombardia at Bacardi-Martini
Descrizione completa della posizione
Posted
17-Apr-2024
Job type
Full time
Country
Italy
Location
Milan
Lead recruiter
Giulia Aglieri Rinella
Function
Brand Management
Reporting Line
Senior Commercial Director, Incubation
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Permanent
YOUR OPPORTUNITY
WHAT DOES AN INCUBATION BRAND MANAGER DO?
Accountable for driving the effective seeding and growth of Incubation brands in market
The champion for Incubation brands; an evangelist for dedicating resource to deliver brand strategy and the plan to deliver growth
Be the lead in 3rd biggest St Germain BMC
Lead the development of integrated activity plans and consumer programmes in market, defining the JTBDs and plan required to deliver these
Managing and protecting A&P budget
Build effective relationships with key commercial and marketing stakeholders (market & global) to support and ensure plans and resource are aligned to delivering the growth model
Ensure discipline on pricing and channel strategy
Inspire and support an entrepreneurial approach that facilitates innovative test & learn initiatives
Be part of a team ensuring the Incubation strategy is executed with excellence in market
RESPONSIBILITIES
Brand strategy, activation planning & brand communications
Lead the creation & communication of local annual (including AVQPAP) and 3Yr marketing/business plan
Lead performance review and build the marketing strategy for each Incubation brand, defining the JTBD and developing the activity plans and consumer programmes to deliver this; actively consulting local and Global stakeholders
Assign and manage A&P across brand activities, including PR, Social and Digital to deliver commercial and brand targets. Influence market leads to support A&P proposals, via the IAP, strong matrix engagement and activity M&E
Support the execution and adaptation of global brand assets. Working closely with relevant Activation / Customer Marketing teams to ensure activities align to deliver global brand guidelines and messaging
Work closely with insights to ensure consumer is at the heart of planning and activation
Lead Business Performance Management
Accountable for delivery of performance targets and maximising ROI from A&P and Incubation Activation Managers
Constantly evaluate commercial P&L and ensure M&E is in place for all activities and help to identify and codify successful brand growth drivers and to act to resolve gaps and issues via Monthly reporting and QBRs
Ensure discipline around implementation of channel and pricing strategy, including sustainable GP/case growth
Has a detailed understanding and inputs into S&OP to ensure right forecasts
Generate support for Incubation brands and create a winning team in market
Build effective relationships with market commercial leads and stakeholders; influence them to understand and engage with the vision for Incubation brands, maximising resource and targets allocated to Incubation brands in the right channels and enabling them to deliver sustainable long term growth
Work closely with the Senior Commercial Director Incubation (and Global brand directors) to ensure the brand strategy is executed in line with the Incubation growth model, brands’ positioning and BVI
Keep Global updated on performance and used support from Senior Commercial Director to resolve issues
Inspi…
Title: BRAND MANAGER INCUBATION SOUTH EUROPE
Company: Bacardi-Martini
Location: Milano, Lombardia
Category:
