Overview
Management Consulting Intern – Customer Experience Jobs in Roma, Lazio at KPMG
Descrizione completa della posizione
KPMG’sBusiness Consultingpractice helps leading public and private organizations respond to change and add value to the enterprise. Our professionals help clients make better decisions, reduce costs and build more effective organizations.
New cultural pathes, “myself” paradigm, digital disruption and rising customer expectations are creating unforgiving markets where loyalty is hard won and easily lost. Our experienced professionals develop unique frameworks and strategies that enable a product-centric company to become Customer-centric and data driven .
Join us and bring your innovative mindset and passion for numbers into a growing and energetic environment, where you will be able to redefine the way markets approach their customers.
You will harness the power of strategic and innovative frameworks to leadcustomer-centricbusiness transformation programs as well the power of data & analytics to map, design and improve thecustomer lifecycle management, define the evolution of the client’s organizational and technological structure to meet the evolving scenario. KPMG international Centers of excellence will give you the chance to be part of an exclusive environment and to make use of structured tools.
Whether you have just completed your academic path, you will find the right place to express your talent. The digital transformation will be as fast as it is revolutionary.
You will be part of our growing team and will :
Define market sizing, identify market trends, opportunities and threats on customer experience paradigm;
Benchmark competitors: quantitative analysis of variances, identification of differentiating opportunities in the Customer & Digital area;
Analyze and segment customers, identify their real and profound needs;
Map the Customer Journey and identify the “moments of truth”, evaluate “pain points” and “opportunity to delight”;
Analyze “Voice of the Customer” and define actions to “close the inner loop” and “close the outer loop”;
Analyze in detail the performance of every digital marketing channel (Search, Social, Mobile, etc.) within every step of the customer journey;
Define an evolutionary Customer strategy: how to adapt the strategy to digital and traditional channels. Prioritize the initiatives and define a detailed action plan;
Re-engineer digital processes, identify impacts on the organization and set up a roadmap to change;
Identify a channel strategy based on a D&A approach: Social Media Strategy, Digital Marketing strategy, Mobile Strategy, etc;
Design and implement innovative strategic control scorecard solutions based on customer experience management;
Start up and launch of new digital initiatives and identify and quantify a growth plan for an e-commerce strategy;
Evaluate costs and revenue for each suggested action: analyze their impact on client’s Top and Bottom line;
Create a detailed Business Plan according to the action plan and set up an implementation plan.
To be the successful candidate, you will have:
An excellent Master’s degree inBusiness, Engineering or Marketingwith a quantitative approach;
Confident with numbers, big data and quantitative analysis, supported by a solid academic background;
Proficiency in English, ideally improved through an educational/working experience abroad;
Excellent knowledge of MS Office suite.
You are a probl…
Title: Management Consulting Intern – Customer Experience
Company: KPMG
Location: Roma, Lazio
Category:
