Overview
Product Marketing Specialist Jobs in Bolzano – Bozen, Trentino-Alto Adige at THINKINSIDE
Descrizione completa della posizione
Who We Are
Thinkin is a SaaS (Software as a Service) SME providing indoor location-based solutions and technologies in different industrial domains, including supermarkets, manufacturing plants, trade fairs, smart buildings, and healthcare, with customers in Europe, North America, Australia, and other regions.
Our office is located in Trentino – Alto Adige, a region known for its exceptional quality of life in Italy, one of the most picturesque countries globally, and a hub for prestigious universities and research centres. Here, you’ll find an environment where you can grow professionally, enjoy recreational activities, and live with your family.
Our Team
The Go-To-Market team is pivotal in our company’s success, and we are seeking to enhance it with the addition of a Product Marketing Specialist. Are you a dynamic individual who excels in crafting compelling narratives about products and can translate technical features into customer benefits? If so, we want to hear from you.
The Role
We are on the lookout for a dedicated and innovative Product Marketing Specialist to join our team. This role will play a critical part in defining and executing our product marketing strategies. The ideal candidate will have a strong background in product marketing, a knack for storytelling, and the ability to collaborate cross-functionally to drive product success.
Key Responsibilities:
Develop product positioning and messaging that resonates with our target audience
Create compelling and accurate product content, including website copy, blog posts, case studies, and whitepapers
Collaborate closely with the Sales team to develop sales enablement materials, such as presentations, battle cards, and sales guides
Conduct market research to understand customer needs, market trends, and competitive landscape
Plan and execute product launches, working closely with Product Management and Sales teams
Analyse product performance metrics and customer feedback to inform technical development team and drive marketing decisions
Lead the development of marketing campaigns to drive product awareness, adoption, and retention
Participate in industry events and conferences to represent Thinkin and our products
Required Knowledge and Experience
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
Proven experience in product marketing, preferably in a B2B SaaS environment
Excellent written and verbal communication skills
Strong project management and organisational abilities
Ability to think strategically while also executing tactically
Analytical mindset with proficiency in interpreting data to drive decisions
Proficiency in English and Italian, both written and spoken
Tech-savvy with a good understanding of software products and technologies
Our ideal candidate would also
Be self-motivated, proactive, and able to work independently
Have a passion for technology and innovation
Enjoy collaborating with cross-functional teams
We offer you
An international, dynamic, and inclusive team
Attractive remuneration package
Flexible and hybrid work options (remote and in-office)
Individual and group training opportunities
Participation in conferences and events
Team building activities and company offsite retreats
Complimentary food, beverages, coffee, and meal vouchers
…
Title: Product Marketing Specialist
Company: THINKINSIDE
Location: Bolzano – Bozen, Trentino-Alto Adige
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