Overview
Public Relations Coordinator Jobs in Italy at Hogan Lovells
Publication Date: 5 Apr 2024
Location: italy
Company: Ecotone
Abafoods srl is searching for its Marketing Department a temporary Brand Manager ( maternity leave substitution) to support sustainable & profitable growth of 2 Brands playing in Hot Drinks and Spreadables categories, positioned in different channels, Grocery, Healty Food Stores, Out Of Home and E-Commerce.
OVERVIEW OF THE ROLE
The Brand Manager will be a key part of the Italian Marketing Team.
He/She will understand trends, competitive market data and consumer insights to drive actionable marketing programs and measurable results.
KEY RESPONSIBILITIES
Manage the portfolio of:
Cupper, Teas and Infuses brand. Organic Market leader and fastest growing brand in grocery.
Whole Earth, Peanut Butter. Leader in sustainability and innovation across channels.
Define strategies to grow brands in each channel, from product ideation to market launch and activation.
Perform product line review, financial analysis and SKU rationalization analysis
Perform Competitive Analysis, Pricing/Sizing Analysis and Category Analysis
Develop Cupper Activation and Communication campaign for Q4 2024 and 2025.
Manage brand budgets and agency relationships.
Partners with sales organization to understand market and customer needs and identify new ideas and programs that deliver on those opportunities.
Drive Innovation working together with central team.
Lead integrated Activation and Communication plans (in-store activities, media plans, PR).
Deep analysis of market opportunities and consumer engagement through market researches and consumer tests.
P&L products profitability management.
Seeks opportunities to bring innovative solutions to meet changing local business needs.
Main Contacts and Relationships :
Internal: Sales Team, European Category Team, Financial Controller, Customer Service, Supply Chain
External: Communication Agencies, Suppliers, customers, networks
PROFESSIONAL EXPERIENCE/QUALIFICATIONS
Technical Skills / Knowledge:
5+ years of experience in Brand Management / Trade Marketing
Proven experience in Activations on point of sale
In depth understanding of marketing and sales principles
Excellent verbal and written communication skills
Proven ability to build collaborative relationships and networks
Ability to drive results by a combination of perseverance and influencing skills.
Traits:
Drives for results
Proactive and energetic
Takes personal responsibility
Customer focused
Responds to feedback
Communicates effectively (simple, clear and factual approach)
Integrity
Persists through obstacles and develops solutions
Partners with others to achieve common goals
Other :
International experience/mind-set and working in a matrix environment
EDUCATION
Degrees in Business, Marketing, or any other related fields are typically required.
Excel, word, PowerPoint to intermediate/advanced level
Languages: English – Other languages would be an advantage
ADDITIONAL NOTES:
the job position could be home based + same days in the office or office based + flexibility (2 Days /week smartworking) – depending of the candidate’s home location.
Estimate duration of the contract: at least 12 months ( strictly connected to the absence of the employee substituted
Mostra di più
Title: Public Relations Coordinator
Company: Hogan Lovells
Location: Italy
