Overview
SHOP ASSISTANT 22H – FORLI’, C.SO GARIBALDI Jobs in Forlì at Goldenpoint SpA
Trade Marketing Specialist – Commercial, Retail – Italy
POSITION SNAPSHOT
JobReq ID: 52463
Type of work: Hybrid
Type of contract: Open-ended/permanent
Full/Part Time: Full time
Location: Vimercate (MB), IT Vimercate (MB), IT
POSITION DESCRIPTION
Job purpose
Reporting to the Trade Marketing Manager, he/she contributes to design and implements the value proposition for the different retail affiliation programs; he/she manages and executes yearly marketing plans and initiatives, promotions and events that have impact on sales and customer engagement.
He/she also manages assigned marketing budget accordingly, focusing on ROI.
Main responsibilities
Value Proposition and Trade Marketing programs
For the Commercial Retail channel (truck/bus, agriculture, retread and off-road) , define and implement the most effective VP in light of our Premium Strategy to achieve company target and objectives, working in close collaboration with Sales and other company departments
Define and implement the Network VP based on customers profile and define the set of services/tools to support company’s goals increasing customers satisfaction and engagement.
Continuously monitor network performances and customers KPIs to ensure consistency with the assigned affiliation program. Monitor and report performances, in/out/scrap management.
Maintain and develop digital marketing platforms B2B/B2C according to marketing strategy / goals.
Develop and execute E2E Marketing Plan according to channel characteristics in coordination with Bridgestone EMIA and Regional Departments.
Capture market needs to consequently adjusting plan according to market characteristics and supporting Premium / Mix Strategy
Promotions and Events
In close collaboration with pricing, define and implement promotional activities to boost sell-in/out sales. Monitor e report results, prepare countermeasure through PDCA Cycle.
Work closely with PR, Brand and Product department to support local and corporate events/shows/exhibition in order to enhance product and brand awareness / power
Marketing Budget Management
Plan and monitor marketing budget based on turnover weight, strategic approach / priorities and marketing plan activities.
Match EMIA guidelines, local requirements and business needs to ensure proper budget use through activities ROI and continuous monitoring of the spending
Operation Excellence
Excel in operations, working on synergies and sharing best practices.
Create and manage lean processes, in line with companies policies and instill a culture of efficiency and effectiveness.
Develop automation and simplification.
Grant efficient supplier management, with proper and careful monitoring.
Work Experience and Required capabilities
University Degree preferably in Economics / Marketing / Business Administrations / Communication.
Minimum 5 years of experience in Trade Marketing in a multi-national organization. Automotive/tyre sector of provenience is a plus.
Customer care approach and business acumen, with strong analytical skills.
Teamwork and flexibility in working with and influencing cross functional teams, experience in large matrix organizations is a plus.
Good IT knowledge, inclined to process digitalization.
Good Project management skills.
Effective Presentation skills both in Italian and in English for external stakeholder (Dealers, Consumers, fleets) and internal at different level of Management.
Shows serious commitment to accountability and ownership, commitment to transparency, agility, flexibility.
Fluent in Italian and English languages, both oral and written.
Additional informations
Willing to travel up to 15% of the time in Italy or abroad (countries part of the South Region, Brussels).
MORE INFORMATION
All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.
We are looking forward to hearing from you!
DISCLAIMER
Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.
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Title: SHOP ASSISTANT 22H – FORLI’, C.SO GARIBALDI
Company: Goldenpoint SpA
Location: Forlì